Laneige

Brand Growth on Print & Online

EFFECTIVE MARKETING & PR STRATEGIES

In 2015, we engaged a list of bloggers to join Laneige in a one-day Beauty Road Tour. We helped the client prepare media invites and diary announcements. In a single day, we garnered 80 Instagram and 51 Facebook posts, 9 blog posts and hundreds of thousands worth of printed Advertising Value Equivalence (AVE) on 11 newspapers and 35 magazines.