REACHING NEW MARKETS WITH BRAND AMBASSADORS

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Our partnership with Kao's began with Men’s Biore’s launch, where a successful event was held with good media turnout and their participation in a mini wall climbing challenge. This was followed by Kao’s CSR event themed Think Pink Love Life, a fund-raising programme in support of the breast cancer awareness month. We gave our input in making this finale event for the closing of the ‘Think pink Love life’ campaign more engaging for the media and to celebrate the success of the fund-raising effort. The proceeds were donated to PRIDE. We were also involved in the Kao Asience Shine Therapy launch. Media turnout for this event was great with numerous TV coverage. The latest addition to Biore's Men brand ambassadors, Sharnaaz Ahmad, was also covered by us.