By Liz Teoh
Circuit Communications kicked-off the new year with a remarkable event, unveiling the highly anticipated Faber-Castell Musou Black, recognised as the World’s Blackest Paint. Originally slated for the end of 2023, the event was rescheduled to early January for reasons of optimisation and enhanced operation.
Upon returning from our New Year break, the team immediately embarked on orchestrating an engaging affair targeting the 2 nd week of January for the event. Despite the tight deadline for RSVPs, our proactive approach ensured comprehensive media coverage, extending invitations to new media outlets to meet our objectives.
I’m grateful to the media partners whose unwavering support contributed to packed-house event. We coordinated well with one another throughout the event by ensuring efficient interview arrangements between artists and media, facilitated through real-time updates via text messages.
Despite the scorching weather, attendees, including media and influencers were captivated by the activities and intrigued by the transformative potential of Musou Black in enhancing artwork and accentuating colours.
