By Esther Koh
Rohto-Mentholatum, a valued long-term client with a diverse portfolio of brands including Sunplay,
Hada Labo, Rohto Eye Drops, and more, has embarked on a commendable journey of conducting
Annual Corporate Social Responsibility (CSR) projects for multiple brands over the past three years.
Commencing at the start of this year, our client has shared an array of exciting initiatives they intend
to implement throughout the year, enabling us to proactively plan for these endeavors. Among the
notable projects entrusted to my care are a visionary Eye Health CSR initiative and an
environmentally conscious Beach Cleanup campaign.
An Eye Health CSR campaign entitled “Joy of Seeing” was conducted by Rohto Eye Drops in August
and September of 2023. This campaign aimed at raising awareness and educating primary school
students on the importance of eye health and also sponsoring prescription glasses to
underprivileged students. In total, we reached out to three primary schools in the Klang Valley,
benefiting around 2,400 students in various aspects of eye health, including an educational talk, eye
screening, exciting mini games and sponsorship of spectacles.
The planning and execution of this campaign began early this year. In my role as a PR Agency
representative, I acted as the communicator between all collaborators involved in this initiative.
Collaborators for this campaign included Rohto Eye Drops, our client; Focus Point Vision Care Group
Sdn Bhd which supplied optometrists to conduct the educational talk and eye screening, as well as
provide prescription spectacles; and Pintar Foundation who coordinated with participating schools.
Teachers and students in all three schools expressed gratitude for the brands’ contribution. Most
importantly, the students thoroughly enjoyed all the programmes prepared for them.
Later part of the year in November, a beach cleanup project themed “We Care for the Ocean” was
conducted by Sunplay. For this initiative, RM1 of each Sunplay outdoor sunscreen sold at Watsons
was donated to the campaign fund.
Collaborators for this campaign included Sunplay, our client and the Malaysian Nature Society (MNS)
which coordinated the beach cleanup sessions. MNS successfully recruited over 240 volunteers to
participate in a total of 7 beach cleanup sessions across 7 locations over a period of 3 months.